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Marathon Campaign Identity Concept
MANULIFE
An international marathon event held by Manulife every year in
different cities. The idea of runners exploring the culture of a city while running was the core focus of the campaign. A dynamic visual language was designed based on the theme "run different", using abstracted footprints and representative patterns of the city as the main graphic elements.
![](https://static.wixstatic.com/media/03a0aa_3e717cc20bb94f4a9c79476af5121b05~mv2_d_3300_2202_s_2.jpg/v1/fill/w_980,h_654,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/03a0aa_3e717cc20bb94f4a9c79476af5121b05~mv2_d_3300_2202_s_2.jpg)
![](https://static.wixstatic.com/media/03a0aa_9adb0ad412ea45e5aa3e498e6e7bb578~mv2_d_3300_1950_s_2.jpg/v1/fill/w_1100,h_650,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/03a0aa_9adb0ad412ea45e5aa3e498e6e7bb578~mv2_d_3300_1950_s_2.jpg)
![](https://static.wixstatic.com/media/03a0aa_7cdec8fc8f7b4da28a22701567956be2~mv2_d_3300_1950_s_2.jpg/v1/fill/w_1100,h_650,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/03a0aa_7cdec8fc8f7b4da28a22701567956be2~mv2_d_3300_1950_s_2.jpg)
![](https://static.wixstatic.com/media/03a0aa_8276b0678a8643d989434824a4b2b1a3~mv2_d_3300_1950_s_2.jpg/v1/fill/w_1100,h_650,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/03a0aa_8276b0678a8643d989434824a4b2b1a3~mv2_d_3300_1950_s_2.jpg)
![](https://static.wixstatic.com/media/03a0aa_dcd0c2839a96407c85c2f63fa9b769cf~mv2_d_3300_1950_s_2.jpg/v1/fill/w_1100,h_650,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/03a0aa_dcd0c2839a96407c85c2f63fa9b769cf~mv2_d_3300_1950_s_2.jpg)
![](https://static.wixstatic.com/media/03a0aa_fe06980956344be3aa35054121bf4673~mv2_d_3413_2133_s_2.jpg/v1/fill/w_1040,h_650,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/03a0aa_fe06980956344be3aa35054121bf4673~mv2_d_3413_2133_s_2.jpg)
![](https://static.wixstatic.com/media/03a0aa_80461007131a430688e7987bd30676bc~mv2_d_3300_1950_s_2.jpg/v1/fill/w_1100,h_650,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/03a0aa_80461007131a430688e7987bd30676bc~mv2_d_3300_1950_s_2.jpg)
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